Frederik Roed has worked for many years as a journalist for media such as KNR in Greenland, the largest Danish media corporation DR and the newspapers Frederiksborg Amts Avis and Nyhedsavisen. Since 2008, he has been employed as a press adviser in Egedal Municipality, the Danish Finance Agency, the Danish Medicines Agency and the Danish Transport Authority. 

Frederik is driven by developing public organizations and creating transparency with communication that gives the target groups knowledge and opportunities to be able to act.