Strategy

ProPublica fights for an honest democracy in the 21st century. Below you can find our strategy and what we will spend our efforts on in the coming years. 

Overall, we will work to introduce and implement clearer rules, standards and criteria for democratic, public communication from authorities and ministers. 

The strategy operates within the framework of the UN global goals. Especially goal no. 16, whivh is about promoting peaceful and inclusive societies for sustainable development, about providing access to justice for all and about building effective, accountable and inclusive institutions at all levels.

ProPublica fights for an honest democracy in the 21st century.

1. A stronger informed democracy 

Citizen must be able to trust the information that form the basis of initiatives from public authorities and ministers, regardless of whether you agree with the initiatives or not politically. 

Public communicators must not only act as good examples and support an informed debate with room for different points of view. They must also help strengthen citizens' skills in the information society in general.

At the moment, we don’t know an awful lot about how government communication affects our democracies. ProPublica’s work should help to change this.

I øjeblikket ved vi faktisk ikke ret meget om, hvordan kommunikation fra folkestyrets egne institutioner – ministre, ministerier, styrelser og kommuner – reelt indvirker på vores demokratier. Det skal ProPublicas arbejde bidrage til at ændre. Styrker eller skader kommunikationen fra myndighederne kvaliteten af den demokratiske samtale? Borgernes deltagelse i og tilknytning til folkestyret? Tilgængeligheden af relevant information – for alle? Viden og erfaringer skal deles på tværs af regioner, lande og fagområder.

2. Easier access to the democratic debate

We will fight inequality in the information society. Citizens must be able to participate in the democratic conversation regardless of what they earn, how long they have been in school and what algorithms they are exposed to. 

Through ProPublica's think tank, network and academy, public communication and press employees' awareness of and skills to give all groups in society access to the common, democratic conversation must be strengthened. 

We will work to generate new knowledge about methods and dynamics that limits and enables one's ability to communicate with everyone.

We will work to ensure that the authorities lift their responsibility to create am inclusive common democratic conversation space.

3. New communication technology must benefit everyone

Generativ AI sætter på godt og ondt nye rammer for den demokratiske samtales rammer og indhold, ligesom internettet og sociale medier har gjort det.

Vi vil arbejde på, at folkestyret kan udnytte nye kommunikationsteknologiers potentiale for at inkludere flere bedre i den fælles demokratiske samtale. Samtidigt skal vi afbøde de åbenlyse potentielle negative effekter, som kunstig intelligens kan have på tillid, troværdighed og autenticitet, hvis teknologien bruges forkert.

Vi vil også bekæmpe de negative konsekvenser, som den nye teknologi indebærer, eksempelvis socialt og aldersmæssigt.

4. More people must participate in democracy

Trust in popular government is waning. We will support ideas that rethink democracy and put the people at the center of decisions in the people's government.

We will strengthen the skills of public communicators to support participatory democracy. Knowledge of democratic forms of involvement and how public communication can contribute to this must be shared.

ProPublica's think tank, network and academy must generate and share new insights and experiences about how participatory democracy can take place on a foundation of informed, democratic conversation.